Instagram Update

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Instagram, Oregon, photography, Spring, University of Oregon

A few Spring Instagram photos of Campus and Oregon. 

Split Screen

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creative, Creativity, Cute, London, Love, Love Story, Paris, Split screen, Videography, Vintage

One of my friends just showed me this video and I absolutely love the style.
The story that it tells is similar to my last blog post on Nike’s “I would run for you” ad campaign.

Some of the reasons I like this video:

It’s Personality. This video gives you a perfect sense of personality for each of the characters. The different newspapers, coffee, and the way each video is colored.

The Flow. Even though each frame doesn’t perfectly fit with one another, they are always congruent. A biker would bike in one frame and then into the next one. This also happened with the red bus, the two people in the train station and the train. These sequences that are mixed in with the ones that are not exactly aligned, make the videos imperfections charismatic.

Here is a little “making of” video:

Nike ~ I Would Run to You

Tags

ADVERTISING, Cool Kicks, Creative Advertising, Date Idea, Love Story, Nike, Portland, Romantic, Shoes, Wieden + Kennedy

Nike’s new Commercial,
“I Would Run to You”
by Wieden and Kennedy

There are more than a few reasons why I like this commercial.

The Juno-like Cuteness – Yes it is a little love story, but it is not
just any advertisement love story, the silliness and the character’s
imperfections make it more genuine.

The little details – The small things add to the man and the woman’s
character. It makes you feel more connected to them as the viewer.
The note that the man puts on the fish tank that reads,”Feed Fish,
Only once a day. – Seriously,” and the quavering sound in their
tired voices as they run.

The Perfect Sequencing – This is a more technical element but if you watch
closely, it improves the visual quality of the video. Each scene
and event is shot from different and multiple angles.

The Unrealistic Romantic Scenario – Who would actually run across
the county? The boyfriend even sings that he thought they were being
symbolic. This pulls at the female viewer’s heartstrings.

The People!! – Advertising is about products but it all relates
back to the people.Watch this video again and notice all of the
different people that the man and the woman interact with on
their journey.

Wieden + Kennedy stikes again!

Exercise

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Eugene, Eugene Fitness, Exercise, Health, University of Oregon

We are finally getting past the cold and dreary months of Eugene. Spring term is upon us and it is the perfect time to pick up some healthy habits. When I exercise it keeps my mind and body strong and it also helps be feel more motivated in school.

Exercise is one of the most important things to keep your mind, body and soul fit and healthy. It helps control your weight, decrease your risk of injuries, strengthen your immune system, reduce stress, and improve your mood.

There are lots of great places in Eugene to exercise if you prefer taking classes over solo workouts.

• If you are a member of the U of O rec center there are weekly classes available. There are also dance, martial arts, rock climbing, sports and fitness classes offered for credit.
• There are studios in Eugene that offer salsa, belly dancing and many other forms of dance.
• There is also a large selection of Yoga studios around Eugene, including a Bikram Yoga studio.
• Karate, Jujitsu and Tai Chi are all offered in the Eugene area.

Find something that you enjoy! There are lots of ways to get exercise so find what works best for you and make it a routine.

Little Pieces of Spring

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Colors, Daffodils, Dogs, Flowers, photography, Puppies, Seasons, Spring

Spring is in the air! The flowers are blooming and the sun is finally taking over clear blue skies. Here are a few of my recent Spring photos.

~ Alisha Jucevic 

(Click to enlarge) 

27: Taco Salad

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collaging, dinner, food, healthy living, healthy meals, recipe, taco salad

A little collage of the step by step process of my dinner last night. Camera: Iphone - Hipstematic app

 

26: My Online Portfolio

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Alisha Jucevic, Cargo Collective, Online Portfolio

To view my Portfolio website ~ Click Here

25: Looking at Career Interests – Planners & Art Directors

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Art Director, Craig Allen, Creative Director, Eric Kallman, Planning, Tracy Wong, WDCW

Art Director or Planner 

Throughout this term I have had a few different areas of interest in advertising. Two of my ideal positions are an Art Director and a Planner.  Throughout my next advertising classes I hope to get a better idea of which job position I fit into best. Here is a little synopsis of my understanding of each position.

Lets start with the job of a Planner:

JuniorStrategy.com it a great resource for advice on strategy and planning.

• Planners conduct research, build strategy, write creative briefs and make sure everything comes together in an effective way.
• Planners are curious, and interested. Planners are creative and they are constantly creating new things. They are analytical and organized.
• Planners are culturally in tune.
• Planners are full of ideas.

More advice on planning from Jon Steel:

Quotes from this video clip -

• “the ability to solve problems and suggest simple solutions to those problems.” Planners are strategic thinkers. They are quick and creative problem solvers.
• Planners are, “the ones that bring out the best ideas in others.” Planners inspire others and help their creative team generate ideas.
• “The key to success is understanding basics of human communication.“

Art Director/Creatives:

“This advertising gig is about making ideas come to life.”  - Idea Industry 
The art director/creatives job is to make the idea visual. 

• Art directors utilize their creativity in almost everything they do.
• They specialize in certain skills such as photography, multimedia, drawing or design. They are also familiar with all of these different skills.
• Art directors have a very good sense of design and layout aesthetics.
• They are idea generators. Art directors come up with idea after idea. They present these to the Creative director who might tell them to redo it or create a whole new idea multiple times until they find the right one.
• Art directors conceptualize and illustrate the ideas in the creative brief.
• Art directors are constantly creating things, in and outside of work.
• “Your greatest creative weapons are your ears.” – Tracy Wong, Creative Director at WDCW. Creatives soak up the world around them, constantly observing, listening and thinking of new ideas.
• “Creativity is like a muscle, the more your use it the stronger it gets.” – Tracy Wong.

 

Here is a great video on the Creative process of two talented Creatives, Eric Kallman and Craig Allen. 

24: Deb Morrison – More Words of Wisdom

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ADVERTISING, Componential Model, Creative Toolbox, Creativity Relevant Processes, Deb Morrison, Intrinsic Motivation, Journalism, Skill sets, Story, University of Oregon

The componential model - Dictionary of Creativity: Terms, Concepts, Theories & Findings in Creativity Research / Compiled and edited by Eugene Gorny.

To be part of the Journalism and Communication school at the University of Oregon is is essential that you think creatively. Deb Morrison came to talk to my gateway class today and it was interesting to take a step back from the specific genre of advertising and hear her talk about the whole J-school and all of the skills that journalism, advertising, and public relations majors should have. The Componential Model is a van-diagram of different skills that Creative thinkers should have. And yes, ALL of the students in the J-school should think creatively.

Intrinsic Motivation:

• The passion and drive to pursue things because you want to.
• Going above and beyond the minimum and producing things for the sake of creating them but not for the sake of an assignment or grade.
• Trying things that are challenging and push your boundaries.

Domain Relevant Skills:

• Things you need to learn that particularly relate to what you are doing. Skills like Flash, Photoshop, DreamWeaver, InDesign, Illustrator Sculpting, Copy Editing.
• Specific skills that you learn to improve your performance in the area of creativity that you are pursuing.Creativity Relevant Processes:

Creativity Relevant Processes:

• Creating things!
• Learning your creative process and how your mind works.
• Motivating yourself and having a passion for what you are doing.

One of the other things that Deb talked about was how each person should have a T shaped skill set instead of I. You cannot simply learn one linear set of skills and expect to make it big after college. You must build your story, have a large toolbox of different skills that you are good at, and then have one exceptional specialty.

What is in you ToolBox?

Keep Filling It!

Take Advantage of Opportunities and Constantly Add more skills.

23: The County Fair

Tags

County Fair, Jackson County Fair, Mail Tribune, Medford Oregon, Oregon, photography, Piglets

Over the summer I did a photojournalism internship for the Mail Tribune in Medford. It was so amazing and beneficial to actually work in the professional world and see what it would be like to work as a photo journalist. I still love photojournalism, but now I am starting to lean towards the possibility of pursuing a career in the Advertising world.

I was able to capture some great photos over the summer during my internship and I wanted to share one of the events I covered.

The Jackson County Fair